E-MAIL MARKETING USING THE INTERNET IS POPULAR WITH COMPANIES FOR MANY REASONS.
From Wikipedia, June 2009.

• A mailing list provides the ability to distribute information to a wide range of
specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters,
e-mail is less expensive.
• An exact return on investment can be tracked ("track to basket") and has proven to be
high when done properly. E-mail marketing is often reported as second only to search engine
marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short (i.e., seconds or minutes) as
compared to a mailed advertisement (i.e., one or more days).
• An advertiser is able to "push" the message to its audience, as opposed to website-
based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track. An advertiser can track users via autoresponders,
web bugs, bounce messages, unsubscribe requests, read receipts, click-throughs, etc.
These mechanisms can be used to measure open rates, positive or negative responses,
and to correlate sales with marketing.
• Advertisers can generate repeat business affordably and automatically.
• Advertisers can reach substantial numbers of e-mail subscribers who have opted in
(i.e., consented) to receive e-mail communications on subjects of interest to them.
• Over half of Internet users check or send e-mail on a typical day.
• Specific types of interaction with messages can trigger (1) other messages to be
delivered automatically, or (2) other events, such as updating the profile of the
recipient to indicate a specific interest category.
• E-mail marketing is paper-free (i.e., "green"). Green marketing (green advertising) is growing in popularity among consumers who are becoming more environmentally and energy conscious.
• Tracking and response metrics enables tuning and optimisation of the E-mail
marketing channel by a process of testing different variants and calculation of
statistically signficant results.
From Wikipedia, June 2009.

Campaign Deployment

• Your mobile device text goes
   out as a 140-character plain
   text message:
   – No SPAM filters to worry
      about, so your message
      will be seen
   – Very little clutter, people
      are not getting overloaded
      with texts
   – Grammar can be bypassed
      to fit more of the message
      in your text
• Messages sent through a 5
   to 6 digit short code
   – SMTP vs. SMS Short Code
     (SMTP = Spam)
• Texts are sent out through
   carrier networks (AT&T,
   Verizon, etc):
   – All messages are approved
      by each carrier
• There are over 62-million
   records available in the MRN
   database:
   – All 62-million records have
      a matching email address
   – Over 43-million records
      have a matching postal
      address
• There are over 100-million
   email records available
   – And they can be selected
     demographically by age,
     income and more
• Ability to run multi-channel
   campaigns:
   – Run an email/postal/
      SMS campaign to
      increase response
      and brand awareness
      on each

Why E-PUSH?

•Increases brand awareness and sales:
  –Instant Coupons
  –Announce Promo, Event or Special
  –Announce New product
  –Invite to Visit Retail Location
  –New Customer Acquisition
  –Customer Loyalty Builds Repeat Sales and Retention
•Increases opt-in database:
  –Drive Traffic to Website or Wap-site
  –Register for Give-Away
  –Capture Data and Build a Proprietary Triple-Responder
    Database for Continuing Sales Efforts
•Customers become involved in brand:
  –Voting
  –Interacting through Submissions
  –Downloads for Mobile Phones
  –Emails Provide Immediate, Printable Bounce-Back Coupons
•Going direct to consumer lets recipients develop a
  personal relationship with the brand.
•Your campaign does not use paper like print or direct mail,
  with their associated chemical and energy waste. Your "green"
  campaign is more popular among consumers who are becoming
  more environmentally and energy conscious. Green marketing
  and green advertising put you at an advantage over your competitors.