Proximity Marketing
Proximity marketing is the localized wireless  
distribution of advertising content associated with a particular place.
-Wikipedia

CASE STUDIES
Download successful case studies and Bluetooth Proximity Marketing from:

•McDonalds
•Disney
•Mercedes Benz
•and many more


Click Here

1-800-593-1915

Why E-PUSH?

•Increases brand awareness and sales:
  –Instant Coupons
  –Announce Promo, Event or Special
  –Announce New product
  –Invite to Visit Retail Location
  –New Customer Acquisition
  –Customer Loyalty Builds Repeat Sales and Retention
•Increases opt-in database:
  –Drive Traffic to Website or Wap-site
  –Register for Give-Away
  –Capture Data and Build a Proprietary Triple-Responder
    Database for Continuing Sales Efforts
•Customers become involved in brand:
  –Voting
  –Interacting through Submissions
  –Downloads for Mobile Phones
  –Emails Provide Immediate, Printable Bounce-Back Coupons
•Going direct to consumer lets recipients develop a
  personal relationship with the brand.

Pew/ Internet

Nielsen White Paper

Ashley Furniture Case Study

Fortune 1000 Case Studies

Subway

Goal of Campaign: Reach Consumers During Lunch Time Methodology: A custom SMS/Mobile list based on the specific audience that Subway identified as their prime lunchtime consumer in designated geographic areas. Recipients were pushed to present a coupon code in retail locations. Results: Subway was looking for a unique method of advertising to reach potential customers. Their end goal was to increase their lunch sales with a trackable coupon. The test proved to be more cost effective than other forms of advertising and will be incorporated to their national advertising campaigns.

Clear Channel Communications

Goal of Campaign: Reach Listeners for Radio Station Contests Methodology: A custom sms/mobile list based on the listener profile of Clear Channel Communication radio stations involved in a nationwide contest. By using demographic overlay enhancements, the campaign was able to deliver an sms/mobile list that duplicated the specific audience of their regional radio stations. Listeners were pulled to call in for the contest. Results: Clear Channel used no other advertising to promote the contests. They were so pleased with the results that they are using sms/mobile messaging for additional contest campaigns.

Kia Motors

Goal of Campaign: Increase Mini-Van Sales/Leases Methodology: A custom list based on auto owner and auto buyer database. Additional demographic enhance-ments on the list further micro-targeted Soccer Moms with a lease that was about to expire. This delivered a custom list that mirrored Kia's specific audience to boost their campaign response rates. Results: Kia Motors was able to surpass their conquest goals and subsequently use sms/mobile for additional campaigns. The company generated $3-million in sales. Additionally, based on response rates, Kia changed its marketing approach to focus on quality awards

Sun Microsystems

Goal: To help with technology recruitment to the best IT schools in the nation. Methodology: Identified students ready from gradua-tion and in field of study needed to fill position at hand. Able to identify students by class year, field of study, school attending plus 700 more fields. Results: Sun is another happy client who use WK to drive traffic to recruitment section of their website and to call Sun’s recruitment division

Dell Computers

Goal: Increase computer sales to students Methodology: SMS/Mobile Text with a piggyback HTML email blast. Results: For the last year and a half, Dell has run a quarterly campaign which directed text message recipi-ents to www.delllounge.com to find discounts on com-puter equipment and download music. The company broadcasts over a million names for each drop.

Walt Disney Theme Parks

Goal: Increase applications for theme park positions. Methodology: Disney used SMS to drive job seekers to open houses in Orlando,CA and even jobs abroad and to visit Disney’s recruitment section. Result: The company has re-run this successful cam-paign more than twenty times. Disney today uses sms/mobile to fill many different positions and to help with different promotions.